A small brand logo is positioned at the top right hand corner of each digital display; however, it is not IBM's motive nor its prerogative to overwhelm consumers with cheap branding promotions.

Will be providing more information on this in the following weeks,’ says IBM in response to a question about the future of the ‘Spectrum’ brand. IBM is planning to drop the use of ...

It’s all business! IBM has been uttering this line after quietly announcing last week its plan to discontinue Lotus, the brand which it once bought in 1995. Lotus has had a reputation for ...

IBM's brand goes a long way with enterprise customers. "Trust of the IBM brand, our products, offerings, capabilities, and the people behind the IBM brand, is invaluable," IBM channel chief John ...

Social media is a crucial tool for tech brands to connect with their audience, increase visibility and establish authority in ...

IBM’s net income was $1.7 billion, while Microsoft’s was $22.3 billion. ALSO READ: 25 Brands Customers Are Abandoning If IBM had been a small company two decades ago, its current situation ...

The corporate defections soon followed: IBM pulled its advertising from X on Nov. 16 after the Media Matters report identified it as one of several blue-chip companies whose ads had appeared next ...

The Dow Jones Industrial Average is climbing Friday afternoon with shares of Nike and IBM leading the way for the blue-chip average. Supported by world-class markets data from Dow Jones and ...

s personal computer line for $1.2 billion, a move which includes the rights to sell computers under the IBM name for the next five years. But the IOCâ??s Karen Webb says Lenovo remains the brand ...

On Wednesday, IBM scientists will make a quantum computer available to the public as a cloud service for the first time. Although the cloud service is geared mostly toward scientists and students ...